Events Manager

Events Manager

January 2026

Location: Broomfield, CO (In office)

Travel: ~60% (national event travel required)
Reports to: VP of Marketing
Salary Range: $80,000–$110,000

About The Feed

The Feed is the largest online marketplace for athletes seeking the best in sports nutrition, fueling strategies, and performance supplements. We partner with the world’s top endurance athletes and brands to deliver trusted products, education, and experiences that help athletes perform at their best.

The Role

We’re looking for an Events Manager to own both the strategy and hands-on execution of The Feed’s in-person presence across HYROX activations, IRONMAN races, Rock ’n’ Roll run series, tradeshows, and key partnership events.

This is a roll-up-your-sleeves role. You’ll be responsible for setting the event vision and objectives—and then executing down to the smallest detail. That includes concepting booth and activation experiences, working directly with fabricators and vendors, coordinating all marketing assets, managing on-site operations, and stepping in to assemble, operate, and break down activations when needed.

Plans will change. Trucks will arrive late. Weather will happen. Success in this role requires flexibility, calm problem-solving, and a solution-oriented mindset. You should be equally comfortable presenting a strategic event plan to leadership and taping down carpet on-site to keep an event running smoothly.

What You Will Own:

Event Strategy & Planning

• Own the annual events and partnerships calendar.
   
• Define event goals, success metrics, and customer experience objectives in partnership with marketing leadership.
   
• Build detailed project plans, timelines, and run-of-show documents to align internal teams and external partners.
   

Booth Concepting & Experiential Design

• Lead the concepting, evolution, and execution of The Feed’s booth and activation footprint.
   
• Partner with designers, fabricators, and production vendors to bring concepts to life.
   
• Ensure booth experiences are on brand, functional, memorable, and optimized for customer engagement.
   

Marketing Assets & Cross-Functional Coordination

• Work closely with marketing and creative teams to deliver all required event assets, including:
   
  • Signage, graphics, apparel, swag, sampling plans, digital screens, and on-site messaging
     
• Ensure assets are produced on time, on brand, and aligned with broader campaign goals.
   

Event Operations & On-Site Execution

• Own all logistics, including budgets, contracts, travel, shipping, storage, and inventory.
   
• Lead on-site execution, including setup, staffing, run-of-show management, and teardown.
   
• Comfortable rolling up your sleeves to help physically build, operate, and break down booth activations.
   
• Act as the primary problem-solver on-site when plans change or issues arise.
   

Team, Staffing & Vendor Management

• Determine event staffing needs and manage hiring, scheduling, and training of on-site teams.
   
• Manage and develop event staff, contractors, and partners.
   
• Lead vendors, agencies, and partners with and without direct authority.

Reporting, Insights & Optimization

• Deliver clear, data-driven post-event reports to the executive team, including:
   
  • Performance vs. goals
     
  • Budget reconciliation
     
  • Customer engagement insights
     
  • Wins, challenges, and recommendations
     
• Use learnings to continuously improve event strategy, execution, and ROI.

Who This Role Is For

• Someone who can think strategically and execute tactically without losing momentum.
   
• A hands-on leader who is comfortable doing the work, not just directing it.
   
• A flexible, solution-oriented operator who thrives in fast-moving, live environments.
   
• A strong owner who treats every event as if it’s their own business.
   

Required Qualifications

• 3–5+ years managing tradeshows, large-scale events, or experiential marketing programs
   
• Proven experience running multiple events simultaneously with competing deadlines
   
• Strong operational skills across budgeting, logistics, vendors, and on-site execution
   
• Willingness and ability to travel extensively and work weekends as required
   

Preferred Qualifications

• Experience in endurance sports, fitness, health, or wellness
   
• Experience working directly with fabrication and production teams
   
• Strong design sensibility and appreciation for brand-forward experiences
   
• Experience managing vendors, agencies, and cross-functional teams
   
• Prior people management experience or direct reports
   
• Excellent written and verbal communication skills
   
• High level of organization, attention to detail, and ownership